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SERVICES - Media Training |
A well-handled and thought out interview strengthens an organization's position, while a poor performance can undo years of hard earned credibility. The good news is Communicating Results has people who have been on both sides of the pen and microphone to help you prepare for media encounters. The goal of Communicating Results media training is to prepare a designated spokesperson for media interviews by providing them with the tools necessary to communicate your organization's key message. We will show you how to sell your message and to maximize every opportunity when dealing with the media. It is important to gain an understanding of how the media works. Print is vastly different than broadcast media. Our training will help you recognize the differences and show you how to meet the needs of the media while communicating your information. Our process starts with an informal face to face meeting with members of your organization. We cover the following topics:
The second phase of the program focuses on interview situations. Understanding the differences between a one on one interview and a news conference changes the ground rules of media opportunities. Communicating Results will conduct video-taped practice sessions to simulate authentic situations in order to show how a spokesperson can effectively get the message out. Once critiqued, a second session is taped and reviewed. Usually there is a dramatic difference in the two simulations. Communicating Results will always be available to clients to answer follow up questions. Service is key to our business plan. We want your leaders to feel relaxed, confident, and in control when facing media encounters to place your organization in the best possible light.
We apply our intergrated marketing approach to our areas of expertise, These include:
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